UX Designer, Researcher and Design Thinking Facilitator
I specialize in digital transformation and user interface enhancement across corporate and startup environments, with expertise in Financial Services, ESG, Healthcare, Insurance, and Data Visualization.
Highlights of my experience
At London Stock Exchange/Refinitiv I spearheaded the development and launch of an ESG reporting tool, securing a multimillion-dollar deal with the Malaysian Stock Exchange.
During my tenure I planned the UX strategy of Sustainable Finance Innovation Projects (ESG) throughout the innovation cycle, delivering operational artifacts at each stage, including problem discovery, solution definition, and final UX/UI documentation handover. I also enhanced my ESG knowledge and got certified by CFA. Besides this I co-wrote a white paper about spotting anomalies in ESG data using an LSEG proprietary methodology and UI. On a daily basis I conducted discovery user interviews, facilitated Design Thinking workshops, and ran usability test sessions, focusing my design efforts on data visualizations for enhanced clarity and usability.
At Mastercard, I led customer engagements for the Innovation Lab, delivering consulting, culture programs, and innovation products.
I led groups of senior stakeholders through design thinking exercises, facilitated a series of one-week design sprints intense workshops for multiple clients in financial services. Activities included envisioning, ideation, product planning, issue resolution, and prototyping, ensuring the development of actionable solutions.
Using these activities as vehicle for selling Mastercard payment technologies, I generated $180K in revenue from design sprint workshops and advisory services alone, while also opening new avenues for tech licensing.
At CXA Group, I revamped the entire CXA product suite, leading to a 12% increase in customer adoption over the first year.
In this insure-tech startup I acted as a bridge between business and engineering, nurturing ideas throughout agile sprints, while advocating for UX across the organization to help establish lasting UX practices. This included creating typical UX design templates and initialise frameworks for user research thru the customer base. I addition to this I personally expanded and mentored the design team. This role also involved a considerable amount of senior stakeholders management as the Insurance industry is notoriously opaque and innovation resistant.
Finally the complete re-design of the product was pivotal in expanding into the Hong Kong market.
My Specialities
As User Experience Specialist, I work on solutions to solve interaction problems with technology. My skills can be organised in 4 areas:
UX Research
Qualitative & ethnographic research. Affinity mapping, mental models. Surveys, card sorting and Information Architecture analysis.
Design Thinking
Design sprints & innovation workshops. Human centred design methodologies. UX Facilitator with managing experience.
UX Design
Usability testing, storyboards, wireframing, task flows & scenarios. Low & hi-fidelity rapid prototyping. User Interface & interaction design.
AI Product Design Strategy
Working thru the 4 phases of AI POC product design: Intelligence, Business Process, AI Technology and Tinkering. From performance metrics and scoping to model selection.
My Certifications Include
Massachusetts Institute of Technology
IBM
Charter Financial Analyst Institute
The Interaction Design Foundation
Some of the organisations where I had the privilege to work and learn
My roles covered bridging user experience design and digital transformation, delivering a range of innovation programs which incorporate design thinking, UX practices and agile development processes. My past employers include:
